
Few exposures in insurance litigation are as consequential as the bad-faith failure-to-settle claim. The premise is severe: where an insurer in bad faith fails to settle a claim within policy limits, and an excess judgment follows, the insurer can be held liable for the entire judgment, including the amount above its policy limits. A carrier that wrote a modest policy can face liability many times that limit, plus the prospect of punitive damages, all because of how a single settlement decision is later judged.
The difficulty for a carrier operating across states is that the governing standards diverge sharply. The contours of the duty to settle, whether and when an insurer must initiate settlement on its own, and how courts treat an insurer's good-faith but mistaken coverage position all vary by jurisdiction. Recent decisions have sharpened the duty to investigate and, in some states, the duty to begin settlement discussions before any demand arrives. This paper maps that divergence and sets out a claims-handling and litigation roadmap to contain extra-contractual and punitive exposure.
The Core Duty and the Excess-Judgment Rule
The duty to settle arises from the implied covenant of good faith and fair dealing. When a claim exposes the insured to liability in excess of policy limits, a conflict of interest emerges between insurer and insured, and the law resolves it by requiring the insurer to give the insured's interests equal consideration. The classic formulation, drawn from the foundational California cases, is that the insurer must evaluate a settlement opportunity as though it alone were liable for the entire judgment, without regard to the policy limit that caps its own exposure.
The measure of a reasonable settlement demand follows from that standard. A demand is reasonable, and its rejection potentially actionable, where the insurer knew or should have known that the likely judgment, in light of the claimant's injuries and the insured's probable liability, would exceed the amount demanded. The California pattern instruction, CACI 2334, captures this test, and variants of it appear across jurisdictions.
When bad faith is established and an excess judgment has been entered, most jurisdictions apply the judgment rule: the entry of the excess judgment against the insured is itself sufficient to hold the offending insurer liable for the full amount. The reasoning is that an insured is injured by the excess judgment regardless of present ability to pay it, because the judgment clouds credit, exposes assets, and can force bankruptcy. The judgment rule prevents an insurer from sheltering behind the insured's financial circumstances.
The Duty to Initiate: A Sharp Jurisdictional Divide
The most consequential recent development concerns whether an insurer must initiate settlement discussions even when the claimant has made no demand. The duty to settle is traditionally framed as a duty to respond reasonably to a demand. A growing body of authority recognizes a further duty, in defined circumstances, to begin settlement efforts affirmatively. The scope of that duty divides the states.
The Florida approach: a duty to initiate where liability is clear. Florida law imposes an affirmative duty on the insurer to initiate settlement negotiations, but only where liability is clear. The Eleventh Circuit's decision in Kinsale Insurance Co. v. Pride of St. Lucie Lodge 1189, Inc., 2025 WL 1142094 (11th Cir. Apr. 18, 2025), illustrates both halves of the rule. The court reversed summary judgment for the insurer and held that the bad-faith question, including the failure to initiate settlement before suit, was for a jury to decide. But the governing principle remains that the affirmative duty to initiate attaches only where the insured's liability is clear; where liability is genuinely uncertain, the insurer is not obligated to open settlement discussions.
The investigation-driven approach. A related line of authority focuses on the adequacy of the insurer's investigation. Where an insurer evaluates a claim narrowly, confining its assessment to the pleadings rather than investigating the facts that bear on exposure, that confined investigation can itself support a bad-faith finding. The duty to investigate diligently is increasingly treated as inseparable from the duty to settle, because a settlement decision made on an inadequate factual record is difficult to defend as reasonable.
The states that decline or limit the tort. Not every jurisdiction frames the failure to settle as an independent tort. In Kansas, an insurer's failure to settle a third-party claim is treated as a breach of contract rather than a separate tort, with tort language used only to describe the substance of the contractual duty. A small number of jurisdictions do not recognize third-party bad faith at all, and at least one allows expanded contract damages instead of a bad-faith tort. The practical consequence is that the same claims conduct can produce sharply different exposure depending on the forum.
The Excess-Insurer Dimension: Equitable Subrogation
The failure-to-settle problem has a second front when multiple layers of coverage are involved. Where a primary insurer's bad-faith refusal to settle within its limits forces an excess insurer to absorb the overage, the excess insurer may seek to recover from the primary through equitable subrogation, stepping into the insured's bad-faith claim against the primary carrier.
Courts have divided on this remedy. Some have permitted an excess insurer to recover from a primary insurer that refused a policy-limits demand, failed to investigate diligently, and then settled for far more, even where the overage was reached by settlement rather than by an excess judgment. Others have rejected the excess insurer's claim, often on the ground that the excess insurer paid voluntarily or failed to preserve its rights. The lesson for a primary carrier is that bad-faith exposure does not run only to the insured; it can run to the excess layer, and a primary insurer cannot gamble with the excess coverage simply because the insured was prudent enough to buy it.
For a primary insurer defending such a claim, the availability and preservation requirements of equitable subrogation in the governing state are central. For an excess insurer pursuing one, the manner and timing of payment, and whether rights were reserved, can determine whether the claim survives. Our insurance recovery teams analyze these inter-insurer disputes from both sides, because the same doctrine that exposes a primary carrier can empower an excess one.
A Claims-Handling and Litigation Roadmap
Because failure-to-settle liability is judged in hindsight, after an excess judgment has crystallized the stakes, the carrier's protection is built during claims handling and tested at trial. The following framework reflects a disciplined approach.
Investigate beyond the pleadings, and document it. The single most effective protection is a diligent, documented investigation that looks past the complaint to the facts bearing on liability and exposure. A settlement decision grounded in a thorough investigation is defensible in a way that a decision confined to the pleadings is not. The claim file should reflect the investigation that was actually done.
Recognize and document clear-liability situations. Where liability is clear and exposure exceeds limits, the duty to act, and in some states to initiate settlement, is at its height. A carrier should identify these situations early and document its settlement posture, because the failure to engage in a clear-liability, excess-exposure case is the paradigm of a failure-to-settle claim.
Keep the insured informed. Several formulations of the duty require the insurer to advise the insured of settlement opportunities, of the risk of an excess judgment, and of steps the insured might take to avoid one. Documented communication with the insured is both a substantive obligation and powerful evidence of good faith.
Position the case for trial and resolution deliberately. When a bad-faith failure-to-settle case proceeds, the underlying claim is effectively retried to establish what the matter was worth at the time of the settlement decision. Our trial advocacy teams defend these cases with attention to the reconstruction of the original exposure, while our mediation and arbitration teams use a rigorous reasonableness analysis to resolve extra-contractual claims before the judgment rule and punitive exposure are placed before a jury.
Containing Punitive Exposure
Bad-faith claims frequently carry the prospect of punitive damages, which can dwarf the underlying judgment. Punitive exposure typically requires conduct beyond mere negligence, often characterized as oppression, malice, or conscious disregard of the insured's interests. The carrier's defense to punitive damages is built from the same record that defends the bad-faith claim itself.
A documented, good-faith claims process, a diligent investigation, reasoned settlement evaluations, and clear communication with the insured, is the evidence that distinguishes a defensible business judgment from the kind of conscious disregard that supports punitive damages. Bifurcation of the punitive phase, where available, and disciplined development of the claims-handling record are the principal tools for keeping an extra-contractual case within bounded limits. The goal is to ensure that a settlement decision later second-guessed is shown to have been the product of a reasonable process rather than indifference.
Conclusion
The bad-faith failure-to-settle claim turns a policy-limits dispute into open-ended exposure, and it does so under standards that vary materially from state to state. The duty to initiate settlement, the treatment of a good-faith coverage mistake, the availability of equitable subrogation, and the very existence of the tort all depend on the forum. For a multi-state carrier, the protection is not a single rule but a discipline: investigate beyond the pleadings and document it, recognize clear-liability situations, keep the insured informed, and build every settlement decision on a record that will read as reasonable when it is examined in hindsight. The carriers best positioned to contain excess-judgment and punitive exposure are those whose claims practices already meet the most demanding standard they may face, long before a jury is asked to judge a single decision after the fact.
Jurisdiction by jurisdiction, not by template.
Let's Discuss Your Approach
Every claims file carries its own facts and its own governing law. If your team is weighing next steps on a specific matter, we welcome the conversation. For related work, see our Commercial Litigation practice.